Why You Need to Know Your Google Ads ID
Knowing your Google Ads ID is critical for managing your account. It allows you to:
- Troubleshoot issues with Google support.
- Manage multiple accounts under a single Google Ads manager account for streamlined campaign control.
- Connect your account to an agency or a third-party manager.
You will see ‘Customer ID (Required)’ when connecting Google Ads to external tools like CRM systems, Zapier, or Google Merchant Center. Providing this ID is safe as long as you are using official Google integration partners.
Your account ID is a small detail in a much bigger system. See our Google Ads guide for the full picture of what actually drives results.
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How to Find Your Google Ads Customer ID
Finding your Google Ads ID is simple and only takes a few steps:
- Log in to your Google Ads account.
- Once you’re logged in, look at the top right corner of the page.
- You will see a 10-digit number displayed there—this is your customer ID.
This ID is visible across all Google Ads pages, making it easy to locate whenever needed. Make sure you provide this number to any agency or partner managing your account.
Additionally, you can follow our step-by-step guide on accepting a Google Ads invitation, which guides you through the entire process of linking your account to an agency or manager account smoothly.
On the Google Ads Mobile App: Tap the ‘More’ icon (three lines) in the bottom menu. Your Customer ID will be displayed directly under your account name at the top.
Once you’ve located your ID, you might want to check if you’re eligible for a Google Ads voucher to boost your initial spend.
Google Ads Customer ID Example and Use Case
Here’s an example of how a Google Ads customer ID might be used. Let’s say you’ve hired an agency to optimise your ad spend. You would provide them with your unique customer ID (e.g., 123-456-7890) so they can connect your account to their Google Ads manager dashboard. This allows them to manage and monitor your campaigns in real-time while keeping your ownership intact.
If you are using the Google Ads API, you may see this referred to as a CID. Note that while the UI shows hyphens, technical tools often require the ID without them (1234567890)
If you’re looking to work with an agency, check out our list of the best Google Ads agencies in South Africa to find a trusted partner.
Common Issues When Finding Your Google Ads Customer ID
While locating your ID is straightforward, some users may encounter issues. For example, if you’re unable to access the correct account, it could be because you’re logged into a different Google account. Make sure you’re using the right Google account associated with the ads you’re managing. If you’re working with multiple accounts, it’s easy to confuse one account’s ID with another, so double-check that you’re using the correct account credentials.
Are you using a Manager Account (MCC)? If you manage multiple accounts, your individual 10-digit IDs are located in the ‘Accounts’ table. Your main Manager ID is at the top right, but each sub-account has its own unique ID.
Key Takeaways for Managing Your Google Ads ID
Your Google Ads customer ID is a crucial piece of information that ensures smooth account management, whether you’re working solo or with an agency. Make sure you always have your ID handy when communicating with agencies or Google support to ensure fast and efficient service.
Once you have your account ID handy, you can request a free Google Ads audit to see exactly how your account is performing.
For more insights on how to manage your Google Ads campaigns and budget, try our free Google Ads cost calculator, which helps you estimate costs and optimise your ad spend.
Finding your Google Ads ID: Frequently Asked Questions
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Can I Change My Google Ads Account ID?
No, your Google Ads account ID is automatically assigned by Google and cannot be changed. It remains the same throughout the life of your Google Ads account.
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Does Each Campaign Have Its Own Google Ads Customer ID?
No, the Google Ads customer ID is tied to your entire Google Ads account, not individual campaigns. All campaigns under the same account share the same customer ID.
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Can I Have Multiple Google Ads Customer IDs?
Yes, if you manage multiple Google Ads accounts, each account will have its own unique customer ID. This is common for businesses that operate different accounts for different products or regions.
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Is the Google Ads Customer ID Linked to My Billing Information?
No, your Google Ads customer ID is not directly linked to your billing information. It’s simply used as an identifier for your account, while billing information is stored separately.
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Do I need my Google Ads account ID to contact Google support?
While it’s not mandatory to have your Google Ads account ID to contact Google support, providing it can speed up the process and ensure that support can quickly identify your account. If you don’t have your account ID on hand, you can still contact support using the email address linked to your account, and they will assist you in retrieving your account information.
For assistance via phone, you can find the Google Ads contact number for South Africa here.
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What is the login-customer-id for the Google Ads API?
For developers, the login-customer-id is simply your 10-digit Customer ID. It is used in the request header to authenticate API calls to your specific account
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What is the standard format for a Google Ads ID?
Your Google Ads ID is always a 10-digit number formatted in three segments separated by hyphens: XXX-XXX-XXXX. If the number you are looking at has more or fewer than 10 digits, it is likely a campaign ID or a transaction ID rather than your account-level Customer ID.
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Is a Google Ads “CID” the same as a Customer ID?
Yes. CID stands for Customer IDentification number. In technical documentation and agency communications, “CID,” “Customer ID,” and “Account ID” are used interchangeably to refer to the same 10-digit identifier found in the top right of your dashboard.
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Why can’t I see my Customer ID in the dashboard?
If the ID is not visible in the top right corner, ensure you are not in “Smart Mode.” Some simplified versions of the interface hide the ID. Also, if you are a user on a Manager Account (MCC), you must click on the “Accounts” tab in the left-hand sidebar to see the specific IDs for the individual sub-accounts you manage.
