Getting started with online advertising in 2024 can sometimes feel overwhelming, especially when it comes to budgeting and testing new campaigns. Thankfully, Google Ads (Adwords) offers a fantastic opportunity for new advertisers through their Google Ads free credit. With this voucher, you receive R6,000 in ad credit when you spend R6,000 on Google Ads, giving your business the boost it needs to explore digital advertising without a hefty upfront investment.
If you’re looking to partner with a Google Ads agency to drive lead generation, this guide will walk you through everything you need to know about the Google Ads voucher. We’ll explain how to claim it, use it effectively, and the key terms and conditions to ensure you maximise its value for your business.
How to Get Google Ads for Free
Before setting up your Google Ads campaigns, it’s important to understand the eligibility and process for claiming your R6,000 Google Ads promotional code. This promotional offer is available exclusively to new advertisers who meet specific criteria.
Eligibility
- The Google Ads voucher is available to new advertisers with a billing address in South Africa. If you’ve never created a Google Ads account before, you’re in luck.
- Only one promotional offer can be claimed per advertiser. This means that once you’ve applied the coupon to your first Google Ads account, you can’t reuse the same offer for future accounts.
How to Apply for the Voucher
Here’s a step-by-step process to apply for the Google Ads voucher code:
- Sign up for Google Ads: If you’re new to Google Ads, you’ll need to create your first account. Follow the prompts during the sign-up process to set up your account.
- Apply the Promo Code: The offer is typically automatically applied if you’ve signed up using a promotional link. Make sure you click the appropriate button or link associated with the offer to ensure the Google Ads voucher is added to your account.
- Activate the Account: You must activate the account and add a payment profile with a valid payment method during the initial sign-up process. This step is crucial, as the voucher will not be applied without valid billing information.
- Apply Within 14 Days: The promotional offer must be applied within 14 days of your first ad impression. If you miss this window, the voucher offer will expire, and you won’t be able to claim the credit.
It’s important to ensure you follow all the steps correctly to secure your Google Ads coupon and begin reaping the benefits of the free ad credit.
How to Use the R6,000 Google Ads Promotional Code
Once the promotional code is successfully applied to your account, you’ll want to know how to actually use it. The process for applying the promo code is straightforward, but the important aspect here is how to meet the conditions for receiving the ad credit.
Spending Requirement
To unlock the Google Ads credit, you must spend R6,000 on Google Ads within 60 days of applying the promo code. Keep in mind that simply making a payment of R6,000 isn’t enough—you need to accrue R6,000 in advertising costs by running campaigns. Taxes and fees don’t count towards this total, so ensure you’re factoring this in.
Billing and Credit Application
After you’ve reached the R6,000 spend, the credit will typically be applied to your account’s Billing Summary within 35 days. This credit applies to future ad costs only, so it won’t reduce any expenses you’ve already accrued before the voucher was applied.
Expiry
The R6,000 credit expires 60 days after it is applied to your account. This means you need to use it efficiently within that time to maximise its impact on your campaigns. There are no notifications when the credit is used up, so it’s essential to monitor your ad spend carefully to avoid any unexpected charges beyond the voucher amount.
Understanding the Free Google Ads Voucher and Its Benefits
The free Google Ads voucher provides an excellent opportunity for new advertisers to experiment with Google Ads at a lower cost. By offering R6,000 in ad credit, Google helps businesses launch their first campaigns with minimal financial risk.
Once your account has been set up, you will be able to view the credit in your Promotions page.
One of the main advantages of this voucher is the ability to test campaigns without significant upfront costs. For businesses that are new to online advertising, this voucher allows you to explore different strategies, test various ad formats, and optimise campaigns before committing large amounts of your marketing budget. By taking advantage of the Google Ads voucher code, you’re setting yourself up for a cost-effective start to your digital marketing journey.
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How to Maximise Your Google Ads Voucher
While the R6,000 Google Ads credit is a valuable resource, it’s important to use it strategically to get the most out of it. Here are some tips on how to optimise the value of your voucher:
Plan Your Campaigns
The key to maximising the voucher is to plan your campaigns carefully. Start by defining clear goals for your Google Ads campaigns. Are you looking to generate leads, increase sales, or drive traffic to your website? Once you have defined goals and set up your Google Ads conversion tracking, you can create ad campaigns that are focused on achieving these objectives.
Target the Right Audience
Effective targeting is essential for getting the most out of your Google Ads coupon. Use Google’s targeting features, such as demographic targeting, location targeting, and keyword selection, to ensure your ads are being shown to the right people. The more relevant your audience, the more likely you are to see strong results from your campaigns.
Monitor Your Spend
As the voucher doesn’t notify you once the credit is used up, it’s crucial to keep a close eye on your ad spend. Regularly review your Google Ads account to ensure you’re staying within your budget and using the voucher credit efficiently.
Optimise for Performance
Since the credit expires 60 days after it’s applied, make sure you’re optimising your ads to drive results quickly. Test different ad variations, adjust your bids, and monitor your campaigns closely to get the best possible return on investment.
Maximise Your Google Ads ROI with Expert Guidance
Understanding how to claim and use your Google Ads voucher is the first step towards running successful marketing campaigns. However, making the most of your ad spend and optimising your campaigns requires expertise. While our Google Ads Cost Calculator provides valuable insights, having a Google Ads specialist by your side can take your advertising strategy to the next level.
At SCOPE Digital Agency, we specialise in helping businesses like yours achieve their advertising goals through data-driven Google Ads management. Whether you’re looking to optimise your current campaigns or start fresh with a tailored strategy, our team of certified specialists is here to support you every step of the way.
Get in touch with us today and discover how our expertise can make a difference in your business.
FAQs
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What should I do if my credit doesn’t appear?
Make sure you’ve met all the eligibility requirements of the promotion. It usually takes about 35 days for the credit to appear in your account after reaching the required spend. Check the Terms & Conditions of your offer for specific details.
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Can you give an example of how the promo works?
If your offer is “Spend R6,000, get R6,000,” you’ll need to apply the promo code within 14 days of creating your account. After you accrue R6,000 worth of clicks, the R6,000 credit will be applied to your account within 35 days. This credit can then be used for future advertising costs.
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Can I combine this voucher with other promotions or credits?
No, the Google Ads voucher cannot be combined with other promotional offers or credits. Only one promotional offer can be applied per advertiser.
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Do I need to spend the entire amount upfront to get the credit?
No, you don’t need to spend the entire amount upfront. The required spend (e.g., R6,000) can be accrued over time. Once your total spend reaches the required amount, the credit will be applied to your account within 35 days.
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Can I use the Google Ads voucher for existing campaigns?
No, the voucher only applies to new Google Ads accounts. It cannot be applied retroactively to existing campaigns or accounts that were created before applying the promo code.
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Can I transfer or sell the promotional credit?
No, the promotional credit is non-transferable and cannot be sold or bartered. The credit is meant for the original recipient of the offer and cannot be shared with others.
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What happens if I exceed the promotional credit amount?
If your advertising spend exceeds the promotional credit, you will be charged for the additional amount. You can pause or suspend your ads before the credit runs out to avoid extra charges. Google does not send a notification when the credit is exhausted.
